Developed to educate. Designed to inspire.

Throughout our history the mission of JA has remained constant, yet the delivery of the mission has evolved to meet the needs of the current students and economic state. Today, we have transformed our education models to make the everyday academic experience more relevant and engaging for students in today’s high-tech and multi-sensory world. 

JA Discovery Centers

The transformation began with the launch of the Junior Achievement Chick-fil-A Foundation Discovery Center in August 2013, and in 2015 we opened a second JA Discovery Center at Gwinnett. The development of these centers created a consortium of leaders from the business and education communities who believed that when students understand how academics apply to the real world they are more motivated in the classroom and ultimately achieve higher academic and professional success. The JA Discovery Centers blend key components of JA to deliver state-of-the-art learning facilities where students are able to apply concepts they learned in the classroom in authentic and immersive experience. Upon arrival students escape into a simulated version of their hometown, otherwise known as JA BizTown and JA Finance Park. Here, students work alongside their peers and volunteers as they discover a greater understanding of financial concepts, build 21st century skills, and foster the entrepreneurial spirit. 

The JA Discovery Centers are collective efforts from five school districts, including Atlanta Public Schools, DeKalb County Schools, Fulton County Schools, Gwinnett County Public Schools and Marietta City Schools, and more than 70 partners, such as Assurant, AT&T, Chick-fil-A, Cisco, Delta Air Lines, The Home Depot, and SunTrust. Annually, more than 65,000 students visit the JA Discovery Centers to complete a one day simulation at JA BizTown or JA Finance Park.