Developed to Educate. Designed to Inspire.

Imagine a generation of students armed with the confidence and understanding to take control of their futures and equipped to achieve their dreams.

The JA Discovery Center Summer Experience is an engaging, hands-on experience that helps students ages 10-14 develop an understanding of basic business principles and the world of work ahead. They’ll learn first-hand what it means to be a citizen of a community, how to get a job, and how to make wise financial decisions to achieve the future they want for themselves and their families.

students learning

JA Discovery Center Summer Experience

$299 per student with sibling discount available! $225 Early Bird pricing!

Day One: Economic Foundations

After completing this day, students will be able to:

  • Explain the function of banks

  • Analyze what an entrepreneur is and the characteristics of successful entrepreneurs

  • Identify businesses that are important in an economy

  • Explore JA BizTown and research careers they are interested in exploring

Day Two: Innovation and Branding

After completing this day, students will be able to:

  • Demonstrate understanding of civic engagement and civic duty

  • Explain how goods and services circulate as resources within an economy

  • Select and incorporate innovative products into their business inventory

  • Create and revise marketing plans for their business to include an e-commerce component

  • Critique other businesses’ marketing plans, offering tips for improvement

Day Three: Business Management

After completing this day, students will be able to:

  • Role-play as business professionals

  • Operate a business by advertising products, offering customer service, selling products, and paying invoices to other businesses

  • Role-play as consumers, shopping at the various businesses using their JA BizTown provided debit card

  • Participate in the democratic process by selecting a business for the Student Choice Award

Day Four: Financial Capability

After completing this day, students will be able to:

  • Analyze the impact of education on career and income

  • Recognize the effect of credit history on budget planning and purchasing options

  • Demonstrate understanding of the importance of saving money and how to allocate savings according their life scenarios

  • Budget net monthly income wisely to prioritize needs over wants

  • Compare and contrast the education requirements and income of various careers


North Georgia

June 17-20, 2019


Mike & Lynn Cottrell JA Discovery Center at North GA

1150 Lanier 400 Parkway
Cumming, Georgia 30040


Elisa Molina