Education for Every Dimension of Life

3DE by Junior Achievement provides high school students with a unique four-year curriculum that blends essential business and soft skills directly into the classroom experience. Through collaborative learning with peers, students tackle real-world business challenges known as case challenges, gaining practical work experience along the way. In their junior year, students apply these skills by creating their own businesses. By senior year, they engage in professional consulting with business partners, applying their knowledge in a practical setting.

How Does 3DE Work?

In the first year of 3DE, students collaborate on case challenges aimed at solving real business problems. They receive a problem from an actual company and work together to create solutions. This process involves preparing presentations to propose their solutions to the company. Halfway through each project, students participate in "business coaching" sessions where they receive feedback from representatives of the company. This feedback helps them refine their ideas before finalizing their presentations.
In the second year of 3DE, students build upon their first-year foundation by further refining their skills in tackling case challenges. They continue to collaborate on solving real business problems, with a deeper understanding of the process for creating effective solutions and presentations. Throughout the year, students expand their knowledge of core competencies and learn new tools to aid them in addressing a fresh set of business challenges.
In the third year of 3DE, students embark on a year-long project to create their own businesses. They have the option to work independently or in groups, dedicating themselves to developing their business ideas. The culmination of their efforts is showcased at Market Expo, where they present and sell their products or services. This third year is centered around learning business development, finance, and marketing strategies aimed at engaging potential customers and ensuring the success of their entrepreneurial ventures.
In the fourth year of 3DE, students participate in a senior consultancy, collaborating with a real client to devise solutions tailored to their needs. Working in teams, students engage with the client over the year to gain a deep understanding of the problem and explore effective solutions. Regular meetings with the client allow students to share progress, seek clarification, and gather feedback crucial to refining their ideas. At the project's culmination, students deliver a final presentation to the client, showing their comprehensive solutions.