Assad Lazarus and Sachin Sachdeva Join JA of Georgia Board of Directors

We are excited to welcome two new faces to our Board of Directors!

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Assad Lazarus, CDO & EVP, Public Sector, Purchasing Power

Assad is a senior executive with over 25 years of demonstrated success leading strategy and financial growth for diverse organizations within financial services, data, and technology businesses.  During his career, he has partnered with C-level leaders and Board of Directors to identify and pursue profitable new opportunities, products, and markets. In his current role as Chief Development Officer and EVP, Public Sector, Assad is responsible for leading Purchasing Power’s public sector division and spearheading strategic business development efforts to drive growth-oriented partnerships across the company.

Prior to joining Purchasing Power in 2020, Lazarus spent over 10 years with Equifax where he held a variety of executive positions leading vertical business lines focused on delivering financial, credit, identity, insurance, and analytical services to the consumer market. He also led product strategy, innovation and development for Equifax’s Personal Solutions division. In addition, Lazarus’ career includes over 15 years in the telecommunications and energy industries – with AT&T & Reliant Energy - where he held a wide variety of senior leadership roles in marketing, operations, product management, and strategy.

Assad has served on several non-profit boards, including the Trust for Public Land and the Atlanta YMCA.  He also actively serves as a fundraiser for the Children’s Healthcare of Atlanta Foundation.  Assad earned his undergraduate degree in Applied Math-Statistics & Economics from State University of New York at Stony Brook, and his MBA in Finance & Marketing from Emory University in Atlanta.

Assad currently lives in Atlanta, GA with his son, Matthew. He has a passion for leadership, coaching youth sports, volunteering, playing golf, and travel.


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Sachin Sachdeva, Managing Director, COO of Client Experience Platform & Atlanta iHub, BlackRock

In his CEP role, Sachin Sachdeva he is focused on building new digital capabilities that support a holistic experience for institutional clients. In his Atlanta iHub role, he is responsible for supporting the growth of the office to ~1,000 people in the next 3 years while creating a culture of transformation and community engagement.

Sachin joined BlackRock from SSA & Company, a boutique operations consulting firm, where he was most recently the Financial Services Practice Lead. He managed engagements that helped clients increase efficiency, enhance customer satisfaction and improve earnings. Prior to BlackRock, he spent several years at Bank of America, including as Senior Vice President in Consumer Banking, leading various efforts to improve client satisfaction, retention and profitability of banking customers.

He has a BA in Economics from the University of Maryland and a MBA from the Fuqua School of Business, Duke University.