Imagine a generation of students armed with the confidence and understanding to take control of their futures and equipped to achieve their dreams.

The economy is evolving at a rapid pace. It is time to redesign the student experience to prepare today’s youth for tomorrow’s economy. In partnership with the education and business communities, JA is transforming the student experience by bringing relevance, authenticity and application into everyday learning to energize students around academics and their future possibilities. Together, we will empower the next generation with the knowledge, capacity and motivation to thrive; to build a better future for themselves and their community.


JA heightens the academic experience

relevant

Brings relevance to academics

JA connects education to real-world concepts to heighten students' appreciation for academics and long-term aspirations.

Authentic

Delivers authentic learning experiences

JA infuses business connectivity into all aspects of learning to deepen students' understanding and sustain engagement.

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Experiential

creates an immersive learning environment

JA delivers opportunities to apply academic concepts to enhance students' retention of knowledge and develop skills for success.


Ready to take the next step? Participate and make a lasting difference.

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Curious about our work? Find out about our organization, mission, and the results.

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Want to be part of the future? You can become a contributor.

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JA makes learning memorable


See JA in Action

As a young girl she was not sure where life would take her, but through determination, support from strangers (who she now calls mentors), and the ability to dream, Keturah is on the path to success.

JA BizTown and JA Finance Park provide a learning experience like never before. Get a glimpse of how a blank space was transformed in to a simulated city of Atlanta. 


Connect with JA of Georgia